YouTube’s impact on pop culture can’t be ignored — the platform’s top stars become the world’s premier influencers, coveted by media outlets and advertisers for their ability to reach tens of millions of followers on a daily basis. As influencers become more valuable, many popular YouTubers have been able to turn their personal brands into million-dollar businesses. While the formula for YouTube success varies between channels, the most successful YouTubers have been able to find new sources of income beyond the ad revenue on their videos. For some, that means personal clothing lines and TV appearances, while others have capitalized on their success with sold-out live tours and custom toy brands. Forbes recently released its list of the highest-paid YouTubersbased on their earnings from June 1,to June 1, Vlogger Logan Paul was YouTube’s fourth-highest earner last year. But his personal brand took a tumble after he uploaded a video of a dead body he found in Japan’s Aokigahara foresta location that is notorious for suicides.
Who makes the most money on YouTube?
If you’ve ever wondered how YouTubers make money , you’re in luck. A pro YouTuber, Mah-Dry-Bread , put out a video that details everything you could possibly need to know about how to make money on YouTube. It turns out there’s a lot going on behind the scenes. YouTubers typically work from home, and some make their entire livelihood producing content. While that’s the dream for many people, it’s also a challenging, often unsteady way to make a living. Figuring out where you fit in the broader landscape of YouTube and what kind of relationship you’ll have with your audience isn’t just important for the sake of generating a brand for yourself, but in helping your audience connect with you and what you have to offer. But as Raedts explains to Bustle, ads and sponsorships can go way beyond the typical ones you see at the beginning of videos, or a product shoutout. Raedts emphasizes, though, that these sponsorships need to chosen carefully. In the video on the subject of how YouTubers make money, YouTuber Mah-Dry-Bread also explains that the amount each YouTuber gets paid is very dependent on a number of factors, including how much of a YouTube following the creator has, the extent of the partnership, and the brand itself. The video also warns about making sure the companies you’re working with are legitimate; as with all monetary decisions in life, it’s best to do your research with any company you decide to do business with, and in this case, to ask around the YouTube community with fellow creators who may have worked with the brand in the past. But something to bear in mind throughout the process of monetizing your YouTube channel is just how important it is to stay true to yourself and your viewer base, to keep your content meaningful and your audience engaged, and to set yourself up for future success. This post was first published on August 10, It was updated on September 18, This article was originally published on Aug 10,
The 8 Other Ways YouTubers Get Paid
Getting paid to do something you love, receiving praise from millions of fans, working with a flexible schedule, and enjoying other countless perks of being a YouTube star. But is YouTube really the best platform for content monetization? How much money do YouTubers make — and how do they do it? Most importantly, is this side hustle worth investing your time — and what financial rewards are you likely to reap? How does it work, then? A YouTuber may be approached by a company asking them to review their product. If the viewer ends up making a purchase, the YouTuber will receive a percentage of the purchase price. If a YouTube channel has a lot of subscribers and high engagement, the YouTuber could also get companies to sponsor them — and get paid for business promotion on their channel.
To earn money on YouTube, video creators need to be accepted into the service’s Partner Program.
Most of these small-screen celebs do what they do just to do it, to scratch an itch for creating things and being in front of an audience.
Making money might not be your reason for starting a YouTube channelbut the opportunities to earn are a pleasant surprise once you realize how many of them there are. According to Forbesthese 10 channels were the top earners on YouTube from June to June This list might leave you with a lot of questions about how these YouTube stars earned their fortunes.
Neither are videos monetized by default. For you to start making money on YouTube, you have to enable monetization in your YouTube account settings. Second, this list of top 10 earners might give you the impression that the millions of dollars made comes directly from YouTube. In fact, each of these channels has its own line of merchandise.
These channels found and built their audiences moneey, before launching their own merchandise. If making money on YouTube is in your marketing plan, the first step is the same for everybody: have a clear understanding of your target audience. Building your own audience puts you in a great position to monetize content in a variety of ways. All demographic insight can be pulled from your YouTube analyticsbut to compare your own channel against others try a tool like Social Blade.
With that out of the way, we can start talking about the different ways your YouTube channel can make money. But when you create multiple revenue streams, through side side hustles or businesses, it’s easier to monetize.
Whether you want to earn money on YouTube without creating videos or as a content creator, joining the YouTube Partners Program and setting up monetization is a vital step. However, with the release of YouTube Premium, you no longer need to rely on advertisers to create engaging or enticing ads to earn revenue. YouTube Premium is a paid membership program that allows fans to watch and support their yojtubers content creators without ads. For creators, not much changes, as they will get paid for content consumed by non-members on YouTube along with content on YouTube Premium.
Creators are paid for YouTube Premium based on how much members watch their content. Essentially, many creators feared that, due to the nature of their content, they would lose out on the ad revenue that helps support their youtuberw.
There are plenty of products to sell that can help you make money through your YouTube channel. Selling merchandise—t-shirts, coffee mugs, tote bags, snapbacks, you name it—has a benefit beyond revenue.
Roman Atwood mohey a variety of merchandise in his store under his Smile More brand. You can order affordable designs tailored for specific products, like t-shirtsusing freelance sites such as Fiverr. And when it comes to handling orders, you can integrate your store with services such as Oberlo or one of the many print-on-demand providers that take care of shipping, fulfillment, and customer support, letting you reap all of the benefits of a dropshipping business that demands less effort tgat your.
You can even go a step further by manufacturing and selling monet own unique products and powering your business through your Yputubers channel, like Luxy Hair did to sell its hair extensions with hair-related how-to video tutorials. When money is all that stands between an idea and its makr, crowdfunding is a good way to make it happen. Whether you need help buying maje equipment, hiring actors, or covering hhat production costs, you can call upon your own audience and the crowdfunding community to pitch in if your idea is compelling.
Many fan funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support. Wait But Youtubers that make money creates more long-form written content than YouTube videos, but is a great example of receiving support from the Patreon community. If you choose the crowdfunding route, be sure to follow a couple of best practices. First, create transparency around how the youtubdrs will be spent.
This will get your fanbase invested in your story or mission, and they will literally buy into the value of your content. Second, offer enticing rewards for better pledges.
If you happen to create a viral video with mass appeal—say, a funny clip featuring your dog—you can license your content in exchange for money. TV news outlets, morning shows, online news sites, fhat other creators might reach out about rights to use your videos noney they happen to go viral. You can also list your videos in a marketplace, such as Juken Mediawhere your content will be easier for the right people to find and purchase.
When this video of a woman wearing a Chewbacca mask went viral, tons of media yiutubers wanted in. Brendan Gahan tha, a YouTube marketing expert and influencer, recommends establishing your baseline flat fee by looking at the number of views your videos typically get and multiplying it by 5 to fifteen cents per view which is around what many brands are willing to pay for views via YouTube maek.
Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit. Becoming an influencer on YouTube is reported as the highest-paid platform for brand partnerships, according to Aqer.
Here are just a handful of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:. Some influencer marketplaces offer you free products, while others youtuebrs known for having big brands who are willing to pay. Capitalize on the opportunities that best suit your needs, but list yourself in as many places as you can to ensure maximum visibility for your channel. Alternatively, you can also become an affiliate marketer for brands and make residual passive income through commissions from every sale you generate through your channel.
This tbat especially well if you review products as part of your YouTube channel. Many of the above strategies for monetizing involve promoting products or campaigns e. Many YouTubers include a call to action along those lines at the end of their videos to grow their viewership. By suggesting the intended action you want them to take, your audience is more likely to take it. You can funnel viewers to your store, Patreon page, Kickstarter campaign, or other revenue-focused part of your online presence by adding links to your video descriptions.
Unbox Therapy specializes in product reviews, and it uses youtuberd links in their video descriptions to make money via YouTube audiences. The channel is signed up as an Amazon affiliate. It places these unique links—pointing to youutbers reviewed product on Amazon—in video descriptions. If the viewer purchases the item via clicking that link, the affiliate will earn a small percentage of revenue share paid to them by Amazon.
Spread the word about new campaigns or discounts on Twitter, Facebook, and any other profiles you. Want to learn more about how social media can help drive sales? Download our free, curated list of high-impact articles.
We’ll also send you updates on new educational guides and moneg stories from the Shopify newsletter. Yojtubers hate SPAM and promise to keep your email address safe. Get started. Yooutubers compels most creators to create is rarely money.
But ironically, that puts them in a great position to actually make money in a content-obsessed world. Braveen Kumar is part of the content team at Shopify where he develops resources to help aspiring entrepreneurs start and grow their toutubers businesses.
Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free day trial of Shopify. Email address. Your store. Create your store. Who makes the most money on YouTube? Do you get paid for uploading videos on YouTube? How do you make money from YouTube?
You’ll youtbuers to youfubers close attention to: The gender of your audience, to see if its skews toward one particular group. The age range most of your audience falls. The geographic location—countries or cities—where your videos youtuners being watched. Luckily, there are several yooutubers to accomplish this: Become a YouTube Partner and earn money from ads.
Sell products or merchandise. Crowdfund your next creative project. Mmake with brands as an influencer or affiliate. Click the icon for your account in the top right corner. Click YouTube Studio. Read and agree to the YouTuber Partner Program terms. Create a new Monet account or yojtubers an existing one to your channel. Tthat need an AdSense account to get paid.
Set your monetization preferences. How many views do you need to make money? Check out YouTube Premium YouTube Premium is a paid membership program that allows fans to watch and support their favorite content creators without ads.
In short, YouTubers should explore other revenue streams to sustain their youtjbers hobby. Sell products or merchandise There are plenty of products to sell that can help you make money through your YouTube channel. Selling branded swag is easier than it might seem at. Reserve your seat. Get the free reading list. Get our Social Media Marketing Tactics reading list delivered right to your inbox. Almost there: please enter your email below to gain instant access.
Email address Get updates. Thanks for subscribing. About the author Braveen Kumar Braveen Kumar is part of the content team at Shopify where he develops resources to help aspiring entrepreneurs start and grow their own businesses. Make Money. Joinentrepreneurs who already have a head start. Email address Get lessons.
Estimated Total Earnings by Video
November 15, by Bobby Hoyt 7 Comments. Disclaimer: This post may contain affiliate links. Please read my disclosure for more information. I feel like some people have finally accepted that blogging is an actual way to make money. What is still pretty widely seen as an off-the-wall way to make money is being a YouTuber. Despite that, there are tons of people who want to learn how to start a YouTube channel because the people making it on YouTube are really making it, like millions and millions of dollars a year…. YouTube has, in some ways, becoming the new blogging. YouTube has just gotten really popular with more than just teenagers who want to watch epic fail videos or with kids who want to watch people play with slime. YouTube is where many people, maybe even youtubers that make money parents, look for advice, DIYs, tutorials, vlogs, how-to videos. Want to learn how to change your oil, play guitar, or rewire a light switch? YouTube has it. But… is it the best place to earn a living online? How do you even start your own YouTube channel? And, how much do Youhubers make? I am shooketh. Star goes back to MySpace days and now does makeup tutorials on YouTube. He has his own line of cosmetics, was in a Kesha video, and has over 1. This video game commentary YouTube channel think lots of yelling has over momey
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